Porsche Design Launches Custom Watch for 911 Owners

  • A limited number of Porsche 911 buyers will soon be able to personalize a wrist watch to match their favorite sports car.
  • Porsche Design’s new line of custom timepieces offers more than 1.5 million different configurations.
  • The program will be available to U.S. buyers on September 1.

Porsche Design, the accessory manufacturing arm of Porsche, has been creating racy-looking watches for decades, but the company’s latest design is actually up to the buyer. The first ever truly custom Porsche watches will start at $6000 and go as high as $12,600 when they go on sale September 1. All of the watches in this limited run will offer a chronograph watch face but can be outfitted with either a leather or metal strap.

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Porsche Design

Like building an ideal 911 sports car on the Porsche website, Porsche Design has created a customizing experience with an online configurator that offers more than 1.5 million different combinations of leather, stitching, metal trim, and even winding mechanisms that match the wheels of a buyer’s Porsche. After designing the ideal watch, the customer can forward the configuration to the local Porsche dealership where the order can be placed.

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In the past, Porsche Design produced watches through partnerships with watch manufacturers, but in 2014 the company switched to a new in-house manufacturing process that allows for more unique designs. Leathers can be more easily matched to the car’s interior upholstery, and the 911’s signature font can be used for a closer tie-in with what’s parked in the customer’s driveway.

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